Study on the Effectiveness of Vehicle Advertising
The three-month study correlated truck routes against zip codes and demographic data to deliver the most accurate measurements of message effectiveness, to date.
|Advertising Medium||Cost per thousand (CPM)*||Cost of Equivalent DEC|
|*Based on 61 million Prime DEC annually; average of top 40 media market from Media Buyers Guide.
**Based on cost of test trucks.
- Fleet graphics generate a large number of impressions--in this study, an average of 6 million Prime Daily Effective Circulation (DEC) per truck, annualized.
- Mobile media advertising offers the lowest cost-per-impression of any major advertising medium.
- Routes and messages can be optimized to target specific demographic groups.
- Fleet graphics add a valuable dimension to the advertising marketing mix.