Over the decades, marketing has transitioned into an exceptionally cunning form of publicity generation. No matter where we look, we’re greeted with advertising in one form or another. From bus ads and newspaper adverts to TV commercials and sponsored ads on our social media feeds, it’s a struggle to get away from it all.
Even though we’re well into the digital era, some of the more ‘old school’ forms of advertising have weathered the storm and live to tell the tale. You could be forgiven for thinking that the importance of promotional products had gradually withered away. In fact, they remain a hugely important marketing tool for businesses, and we predict this trend to continue for years to come.
The importance of promotional products to branding success
If you’re not integrating branded promotional products as part of your marketing strategy, you’re missing out. One of the many benefits of using promotional products is that it allows businesses to regulate their marketing message and how their clients view the business. Giving away promotional items is also great way to draw attention to and increase awareness of your brand. By associating your business with a trustworthy brand image, you lay the foundation required to generate conversions from these potential customers.
If you’re marketing to Joe Public, basic home and office supplies work best. For specific areas such as the fitness industry, it makes more sense to invest in speciality items such as personalised gym towels and protein shakers. Getting granular with your advertising allows maximum engagement with your audience.
Builds recognition and trust
Customers are more likely to keep promotional giveaway items than they are other printed materials such as business cards. Pens and mugs keep your brand in view on a daily basis. Portable items such as travel mugs transport your brand message to an even wider audience. The act of giving customers something they can use establishes your business as a friendly one. When people associate these positive experiences with your brand, it builds trust and, over time, sales.
Impressive response rates
Promotional products generate distinctly higher customer response rates than other forms of advertising. This can include contact information, referrals or sales. These results make it easy to analyse the effectiveness of your campaign and whether optimization is required.